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COVID-19 ‘Every Mind Matters’ Mental Health Campaign Launched

Posted: 17/04/20

Public Health England’s Every Mind Matters platform has launched new advice, focussed on looking after people’s mental wellbeing during the coronavirus (COVID-19) pandemic. It has been updated after new data shows over 4 in 5 Brits are worried about the effect that coronavirus is having on their life, with over half saying it was affecting their well-being and nearly half reporting high levels of anxiety.

With many feeling worried, anxious or isolated during these challenging times, Every Mind Matters highlights that there are lots of things we can all do to look after our mental wellbeing and help others to prevent these concerns from becoming more serious.

The range of new resources, designed specifically to help manage our mental wellbeing during coronavirus, include a tailored COVID-19 Mind Plan, COVID-19 specific content for individuals and their loved ones, and support for specific mental wellbeing issues such as anxiety, stress, low mood and trouble sleeping. The website signposts people to activities such as mindful breathing exercises, help reframing unhelpful thoughts, and muscle relaxation.

To help get this vital message out there, The Duke and Duchess of Cambridge are supporting Every Mind Matters and have narrated a new short film which is set to be broadcast across national TV channels from Monday 20th April.

Alongside the new COVID-19 mental health support, Every Mind Matters encourages people to complete a personal ‘Mind Plan’, a quick and free interactive tool offering tailored mental well-being advice. More than 1.9 million ‘Mind Plans’ have been completed since the launch in October.

Minister for Mental Health, Nadine Dorries said: “I know how scary a time this must be for many. We are all feeling something over Coronavirus – anxiety, fear of the unknown, or even just frustration at not being in control. It’s easy to forget that this is an unprecedented situation which is both physically and mentally draining.
“The new guidance that has been launched on the NHS Every Mind Matters website has been adapted, providing top tips for maintaining our mental well-being. We must all remember during these challenging times that while we are practicing social distancing for the physical health of ourselves and others, there is help out there to make sure we are taking care of ourselves mentally.”

Claire Murdoch, National Director for mental health and NHS England and Improvement, said: “At a time when as a country we face significant uncertainty which can be worrying and stressful, it has never been more important to keep well and look after our mental health.
“While we stay indoors to protect our loved ones and save lives, we must also think about ourselves and how we can protect our mental wellbeing which is why I am pleased Every Mind Matters reflects current pressures and am encouraging everyone who needs it to visit the website which includes advice on dealing with stress and anxiety.”

For more information, search ‘Every Mind Matters’ or visit www.nhs.uk/oneyou/every-mind-matters to create your personalised Mind Plan.